Link Building Blog
Guides, strategies, and insights for SEO professionals and iGaming operators.
Link BuildingThe Difference Between Domain Rating, Domain Authority, and Trust Flow
Domain Rating, Domain Authority, and Trust Flow are the three most commonly cited 'authority' metrics in SEO and link building and one of the most persistent sources of confusion in the industry.
Link BuildingLink Velocity: How Fast Is Too Fast to Build Links
Link velocity, the rate at which a website acquires new backlinks over time; is one of the most frequently mentioned but least precisely explained concepts in SEO.
Link BuildingGuest Posting in 2026: Does It Still Work?
Guest posting has been pronounced dead by the SEO community more times than almost any other tactic in the industry's history, most famously when Matt Cutts, then head of Google's webspam team, wrote a 2014 blog post titled 'The decay and fall of guest blogging for SEO.'
Link BuildingHow to Build a Link Building Report Your Client Will Actually Understand
Most link building reports fail at the one job they actually have: convincing a client that the money they're spending is producing results they can recognise.
Link BuildingHow to Recover From a Google Penalty Caused by Bad Links
A link-related Google penalty is one of the most disruptive events that can happen to a website, traffic that took years to build can collapse within days, and recovery is neither fast nor guaranteed.
Link BuildingThe Role of Anchor Text in Google Penalties
Anchor text over-optimisation is the most common and most preventable cause of Google penalties in competitive niches.
Link BuildingLink Building for E-commerce Sites: The Complete Guide
E-commerce link building has a structural challenge that most other niches don't: the pages that most need links, product pages and category pages, are the hardest to build links to.
Link BuildingLink Building for SaaS Companies: What Works in 2026
SaaS link building sits at the intersection of brand marketing, product development, and SEO, which is both its strength and the reason most SaaS teams struggle with it.
Link BuildingLink Building for Travel Websites: The Complete Guide
Travel is one of the most content-saturated niches in SEO, and one of the most rewarding for link builders who understand its specific dynamics.